 |
 |
   |
|
strategy:
COUNTER-CYCLiCAL
In the late ‘90s,
Highridge anticipated rapid growth in demand
for new office space
resulting from the resurging California economy.
Applying its research-based approach, Highridge
used micro and macro analysis to identify
areas of opportunity, then overlaid this
with demand projections and competitive research
to isolate the markets with lowest vacancies
and fewest new projects. Highridge then embarked
on a bold speculative development strategy
that resulted in $400 million in new office
properties within three years. As a result
of delivering product to the market at a
time vacancies were at a cyclical low, these
properties were quickly leased and timely
sold into an investment market eager to own
new, well occupied properties. As a result,
Highridge achieved premium prices and returns. |
|
  |
 |
           |
|